Animal Rights is a Cause for Vegetarianism Essay -- essays research pa

Animal Rights - Cause for Vegetarianism The choice of eating meat or not has been a debated issue for a continued number of years. There have long since been two sides: the proponents and opponents of meat consumption. More and more debates of its value and effect on the world have risen. Many claim it is wrong, while others think of it as a needed pleasure. Today, a greater percentage of the population eats meat. Only a few individuals seek the alternative route. Yet, there has been a steady rise in the number of vegetarians. Many may already know that religions all over the world have advocated a meat-free diet. While a few are lenient, the majority is steady. The reason a vegetarian diet has been preferred over meat dates back thousands of years. Take for example, the Christian tradition. Although most are now lenient, previously many great saints advocated a meat-free diet, for more reasons than one. In the beginning it was said by God, " Here I have given you all vegetation bearing seed which is on the surface of the whole earth...to you let it serve as food." (gen.1.29) Later it was spoken by Jesus of the commandment, "thou shall not kill". Jesus said, "You heard that it was said to those of ancient times, 'Thou shall not kill; and whoever shall kill shall be in danger of the judgment."(Matthw.5.21) There is also the Hindu tradition, where a meatless way of life has gone on for thousands of years (until the invasion by foreign rule,...

Organic food †Agriculture Essay

Ever wondered why organic foods are more expensive? Why organic foods are kept separately from the other food in a grocery store? Why some produce has special labels? The food all looks the same on the outside. An apple marked organic looks the same as any other apple in the produce section of the store. The difference is not the outward appearance but how the apple was grown and processed. The word organic gives the impression that the food will be safer and more nutritious to eat than food without the organic label. Many scientific studies have been done to find if there is a significant difference in safety and nutrition. The studies all conclude the same information. Organically grown foods are not any more nutritious or safer for consumption than conventionally grown, non-organic foods. Many people are not clear regarding how organic and non-organic also known as conventionally grown food is grown in the United States. Organically grown food is grown and processed using no synthetic chemicals, such as fertilizers or pesticides (Environmental Protection Agency, 2009). Pesticides derived from natural sources, such as biological pesticides, can be used in growing and producing organically grown food (Environmental Protection Agency, 2009). Biological pesticides are bacteria or fungi that are applied to the plant to control bugs (Environmental Protection Agency, 2009). If raising livestock, the animals eat organic animal food (American Progress, 2008). Organic farming does not have adverse effects on animals and people. Using biological pesticides and fertilizers does not leave toxins or harmful residues in the environment (American Progress, 2008). These types of pesticides and fertilizers are considered to be environmentally friendly, unlike non-organic farming. Non-organic or conventionally grown food is food grown with chemical fertilizers to promote plant growth. Insecticides are used to reduce pests and disease. Chemical herbicides are applied to soil to prevent and kill weeds. The animals are given antibiotics when sick. Growth hormones and medications are given to livestock to prevent disease and spur growth (Mayo Clinic, 2009). The two methods of farming are very different regarding farming techniques. Farming techniques are the main factor that contributes to a food classification as organic or non-organic. Organic farming techniques are one reason the cost is higher than conventionally grown food. Organic farming uses crop rotation (American Progress, 2008). This is growing one type of food, then harvesting that food and planting a different crop in the same place. Crop rotation helps keep the soil fertile. Organic farmers rely on the spreading of mulch or manure to keep weeds down (Mayo Clinic, 2009). Organic farmers may use methods such a hand weeding as opposed to using herbicides sprayed on the entire crop. Organic farmers may use beneficial insects and birds to keep pests from destroying crops (American Progress, 2008). Organic farming is much like farming before all the technological advancements in farming that is used today in conventional farming. Organic farming is designed to reduce pollution and conserve soil and water (American Progress, 2008). Either way a farmer chooses to grow food, the food still has to pass all standards set up by the United States government. The United States Department of Agriculture (USDA) has set standards all food producers must adhere to and pass whether organically or conventionally grown. Food must be safe before it is sold to consumers. The National Organic Program (NOP) develops, implements, and administers national production, handling, and labeling standards for organic agricultural products. The NOP also accredits the certifying agents, both foreign and domestic, who inspect organic production and handling operations to certify that they meet USDA standards (United States Department of Agriculture, 2010). The Organic Foods Production Act (OFPA) and the NOP assure consumers that the organic agricultural products they purchase are produced, processed, and certified to consistent national organic standards. The labeling requirements of the NOP apply to raw, fresh products and processed products that contain organic agricultural ingredients. Agricultural products that are sold, labeled, or represented as organic must be produced and processed in accordance with the NOP standards (Agriculture Marketing Service, 2010). If the food passes all the criteria, the food can legally carry an organic label. Labels are an important part of correctly marketing organic food. All food has to be classified and labeled before it can be sold for consumption whether organic or non-organic. Before a product can carry the organic label, it must pass all the USDA guidelines. Products that are completely organic or made of all organic ingredients are considered 100% organic. Examples of completely organic products are single-ingredient foods, such as fruits, vegetables, eggs. These type foods are labeled 100% organic. These foods can carry a USDA organic seal (Mayo Clinic, 2009). Food that contains organic ingredients but also have other ingredients that may not be organic are considered 95% organic (Agricultural Marketing Service, 2008). An example of this type of food is cereal. Manufacturers and farmers may use the word organic on the product label if the food contains more than 70% organic ingredients (Agricultural Marketing Service, 2008). The label is not the USDA label but the manufacturer’s label. An example of this type of food is a soup that has a manufacturer label boasting it has organic ingredients. Foods containing less than 70% organic ingredients cannot use the word organic on their product label (Agricultural Marketing Service, 2008). The USDA issues heavy penalties for misrepresenting a product as organic. Natural food is not organic even though the two are usually within the same section in a market. Natural food is a term that may confuse people. Natural food does not have strict labeling standards set up by the USDA. Thus, many products can carry a natural food label. It would be easy to misconstrue natural food as organic. By definition, natural food is food that has undergone no or minimal processing and contains no additives such as preservatives or artificial coloring (Encarta, 2009). Natural food is the way the food is processed after it has been grown. Organic and non-organic food is defined according to how it was grown and then processed. The quality of food is still the issue for natural, organic, and non-organic when deciding what to buy. The quality of the food is one of the main issues between organic and conventionally grown food. The concern about conventionally grown food is if the food contains chemicals or chemical residue. Many studies have been done on organic and conventional food. Conventionally grown food does contain trace amounts of residue from the chemicals used in producing the food. Thoroughly washing produce with water and scrubbing before consuming reduces the residue on the fruit or vegetable (Mayo Clinic, 2009). According to the studies, there is no difference as far as taste. Taste is subjective to the growing conditions, season, and if a food is at its freshest point (Mayo Clinic, 2009). Taste is, of course, a matter of opinion. Something that studies can measure is the nutritional value of food. Many studies have been done comparing the nutritional value of organic and conventionally grown food. The studies have shown that there is no conclusive evidence to prove that organic food is more nutritious than is conventionally grown food (Mayo Clinic, 2009). The USDA, even though it certifies the food, does not claim organic foods are safer or more nutritious than conventional food (Mayo Clinic, 2009). An organic facts site states the following about organic and conventionally grown foods, â€Å"There is no evidence to prove that organic food is healthier than non organic food. People prefer organic food because they feel it is safer than conventional food as chemicals are not used in its production (Organic Facts, 2010). † Study after study does not prove organic food safer or more nutritious than conventionally grown food. Nutrition is not the only issue at hand. The controversy lies in the growing methods between organic and conventional farming. The issue should deal more with depleting the soil of its minerals and the chemicals washing off into the water supplies. The labels are added to organic food so that consumers have a choice. A consumer can easily identify organic products by the labels. When at the supermarket, look over the organic section. Do not worry that one fruit or vegetable tastes better than the other. Do not ask if one is more nutritious than the other. What should be asked, do I want to help conserve the environment? References Agricultural Marketing Service. (2010). Agricultural Marketing Service – National Organic Program. Retrieved January 14, 2010, from http://www. ams. usda. gov/AMSv1. 0/NOP American Progress. (2008). Organic vs. Conventional Foods-The Gloves Come Off. Retrieved January 13, 2010, from http://www. americanprogress. org/issues/2008/09/organic_green. html Encarta. (2009). natural food definition – Dictionary – MSN Encarta. Retrieved January 14, 2010, from http://www. encarta. msn. com/dictionary_1861696699/natural_food.html Environmental Protection Agency. (2009). Organic Farming/Agriculture/US EPA. Retrieved January 14, 2010, from http://www. epa. gov/oecaagct/torg. html Mayo Clinic. (2009). Organic Foods: Are they safer? More Nutritious? Retrieved January 13, 2010, from http://www. mayoclinic. com/health/organic-food/NU00255 Organic Facts. (2010). Difference Between Organic and Natural Food | Organic Food Basics | Organic Food. Retrieved January 14, 2010, from http://www. organicfacts. net/organic-food/organic-food-basics/difference-between-organic-and-natural-food. html.

The Importance Of A Steady Source Of Light - 936 Words

For thousands of years, man had used the sun as the main source of light during the day and fire by night. Light progressed from crude shells filled with moss or animal fat to pottery vessels filled with whale oil2. In 1802, Humphry David placed two wires from a battery to a piece of carbon and created the first electric light. While it did not produce light for very long and was too bright for everyday use, it gave hope to inventors everywhere who believed that a steady source of light could be created3. It was not until almost seventy years and countless hours of research later, that the modern electric light came into existence. This discovery literally changed the world. Thomas Edison recognized the importance of a steady source of light and is credited with the first of several patents on a bulb that used a carbonized bamboo filament. But perhaps his most important contribution was to recognize the future of the light bulb and he went on to invent a method of transporting electric current and tracking electric usage. Other inventors took the light bulb to its next level with the invention of the tungsten filament and how to use an inert gas like nitrogen inside the bulb to increase efficiency4. The first light bulb was called an incandescent bulb. This light bulb was originally produced by hand, but now the manufacturing process is entirely automated and light bulbs are produced in a machine that can produce more than 50,000 bulbs per hour5. The productionShow MoreRelatedA Interview With A Vision And Communicating It At Birmingham City Church1449 Words   |  6 Pagesit to those you are leading. This paper will first explain how the author developed the questionnaire and provide a rationale as to why they chose these particular questions. 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The effect of the forces on the complexity of the Starbucks’s environment is the Starbucks imports its coffee beans from around the world, therefore emphasizes the importance of political stability of other countries to Starbucks. Political stability of coffee-supplying countries, as well as the relationship between coffee producing countries and the United States is very important to the company. Labor dispute, warRead MoreThe Issue Of Canadian Fisheries1431 Words   |  6 PagesCanadian fisheries as a common example of the issue and a topic subject to much academic research. This essay serves as a two-part discussion of policies regarding common property open access. Specifically, two main categories of common-property source regulation price and quantity regulation. The goal is to explain what properties of a resource would recommend use of price or quantity regulation and why. Ultimately, a small-scale analysis such as this one should serve as policy recommendation practice

The Struggle to Gain Equality A Study of Native American...

Respect Frees Women from Inequality In Woman: Myth and Reality, Simone De Beauvoir describes the myth of the Eternal Feminine which creates inequality between men and women. In The Four Idols, Francis Bacon uses the four idols of the tribe, the cave, the marketplace, and the theater to show how humans understanding and intelligence hinders their knowledge of nature. In The Origin of Civil Society, Jean-Jacques Rousseau concludes that the Social Contract benefits those who are not strong to fight for their equality in law and civil rights. In The Communist Manifesto, Karl Marx disapproves of an industrial society, and he strongly supports communism with his ten points to prove that communism is beneficial. In Ceremony, Leslie†¦show more content†¦She states that `to pose woman is to pose then absolute Other (821). `The other is referred to women who are classified as being different to men even though both share a human body. Women are also not seen as `a subject, a fellow human being.(821). This is caused by m en who believe a myth of females through experiences of which Beauvoir states as feelings and thoughts, rather then the reality of women themselves. Men see women as what they think they see because of the way they feel about women. Men have opinions in ways of physical or knowledge of women. These opinions created are myths which men believe to be the true women. These men usually belong in the western patriarchal society. Men hold myths against women and placed women beneath men and held them to be the property of men (Guerrero). Being placed beneath men can show that women are treated unequally in a patriarchal society where they are not respected. This is the woman in a patriarch world. Women who live in a matriarch society are equal to men due to the respect they receive. Men in a matriarch sort of become `the other. The respect and equality can be seen in Native Americans. By examining Native American womens roles will show their equality with men. Women have knowledge of weaving, agriculture, and animal husbandry (9). They also look after children and the household. Therefore, Navajo women are central forces in their families and communities (1). They are important withShow MoreRelatedReligion Is The Involvement Of Women And The Roles That They Play1734 Words   |  7 Pagescode of conduct for their followers to live through (Robson, 12-15). Although there are many differences between the diverse religions of the world, the similarities seem to be more apparent. One subject that seems to be underrepresented in the study of religion is the involvement of women and the roles that they play. â€Å"†¦there is much value in examining how women are perceived and treated in different traditions† (Anderson, xii). When analyzing the historical aspect of religion, there is a commonRead MoreGender, Gender And Gender Equality2685 Words   |  11 PagesNot Quite to Equality In Regards to Race and Gender Communication Thesis Brooke Campo University of Colorado Denver Abstract In this paper I am going to show how Gloria Anzaldua has impacted racial and gender equality in her lifetime and, even though there is still as much inequality today as there was when Anzaldua was alive, her works are very useful in acquiring the tools to combat America’s social standards on race and gender. I am going to elaborate on how Americans can stop discriminatingRead MoreGender Leadership and Equality3047 Words   |  12 PagesGender Leadership and equality Introduction to Research There are different aspects of gender equality that effect leadership roles. My research focuses on the trends, relationships, and theories that effect men and women acquiring leadership roles in organizations. 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North American Free Trade Agreement Essay - 1398 Words

North American Free Trade Agreement During the most recent race for the White House we heard very little of substance from both parties, but one thing both parties seem to agree on is that free trade has been bad for the U.S. worker. One candidate proclaimed that the North American Free Trade Agreement (NAFTA) has cost the United States hundreds of thousands of jobs and another distanced herself from free trade agreements all together. It has been over twenty years since the implementation of the North American Free Trade Agreement and many have criticized it as a bad deal for the U.S. It can be shown that NAFTA was not the main cause of job loss in the United States, but that it is beneficial for the United States, Canada, and Mexico and could be even more advantageous for all countries in the Americas. The North American Free Trade Agreement is a concord between the United States, Canada, and Mexico that promotes free trade between the three nations. (â€Å"North American Free Trade Agreement (NAFTA)†) This agreement provided the eventual elimination of tariffs and nontariff barriers between the three countries and was signed by President George H. W. Bush, a Republican; it was also championed by his successor President Bill Clinton, a Democrat. (â€Å"North American Free Trade Agreement (NAFTA)† ) During the most recent U.S. presidential campaign the republican candidate, Donald Trump, lambasted our current president, Barak Obama, and past presidents in regards to freeShow MoreRelatedThe North American Free Trade Agreement1711 Words   |  7 PagesThis paper will discuss four components of the North American Free Trade Agreement: Background, events, pros and cons. Upon the research, you will discover four online articles to provide more detail and examples. This research will indicate how it was developed and the reasoning on why it would benefit the nation. 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By strengthening the policies and procedures governing trade and investment, the NAFTA has indicated to be a solid foundation for developing Canada’s prosperity and has set an important example of the advantages of trade liberalization for the rest of the globe. Two decades

Business Research Methodology and Qualitative Methods

Question: Discuss about the Business Research Methodology and Qualitative Methods. Answer: Introduction: In The New, New Thing, Michael Lewis has explained the term business model as a team of art. However, it can be stated that it is less surprising than it seems because the entire concept depends on how people are using it. Brymann and Bell (2015) have defined that a business model is the way in which an organization or a company successfully generates revenue and tends to make the profit from the companys existing operations. It can be seen that the analysts use this specific metric gross profit as a simple way to compare the efficiency as well as effectiveness of the companys business model. In case of the firms, the gross profit is calculated by subtracting the cost of the goods and services sold from revenues. Therefore, in brief, it can be said that a business model is the conceptual framework that supports the viability of the existing business taking into account its purposes along with its goals and its ongoing plans to achieve them (Zikmund et al., 2013). Some researchers like Eriksson and Kovalainen (2015), have stated that a commerce representation is comparable to a business chart in its composition and content. However, it is required to specify here that a business plan specifies all the necessary fundamentals required to display the feasibility of a prospective business, while on the other hand, a business model clearly explains the rudiments that make an obtainable trade work productively. A disruption is a major disturbance, something that changes the plans or interrupts some procedures or events. Lambert and Davidson (2013) have said that one of the few ways left for the organizations for protecting their margins is through business model differentiation. It can be stated that the business models have become the innovative foundation of rivalry that replace the product features and benefits, as the playing field on which corporations appear as prevailing or stragglers. Amit and Zott (2012) have said that the concealed target of any of the organizations is to clearly maximize the profit within a specified time frame. Hence, each organization works with specific purpose of achieving their strategic goals as well as objectives it has formulated for the particular time. On the other hand to this, disruption is the way of blowing up the present business market, for making way for the emerging business (DaSilva Trkman, 2014). In the year 1989, two brothers named Tony and Terry Pearce with enough experiences in advanced aerospace materials and in manufacturing, the company Purple Mattress came into existence. They successfully created high-tech carbon fiber sporting goods and wheelchairs. Their thorough market research stated that huge numbers of Australians suffer from chronic sleep disorders and thus they wanted to solve this issue through innovation of mattress. This product supports back like a firm mattress, successfully cradles hips and shoulders like a soft mattress. This product does not compromise like a medium-firmness mattress and the product is firm and soft at the same time (McQuivey, 2013). From the company profile, it has been seen that the business model of Purple Mattress was disrupted, owing to the fundamental shifts in the existing home furnish industry. Now the question is to why such successful company has disastrously failed to sustain itself in the recent past. The answer can be found from the kind of business model incorporated by Purple Mattress over the last few years. Over the last few years, it has been seen that the company used to rely on offline marketing and it is believed that use of this business model is the reason of disruption. McQuivey (2013) has stated that given the internets tremendous rise in popularity, present days marketers refer to some other media channels that are not connected to the World Wide Web as offline. In order to reach to the target customers, the company used campaigns like radio and print advertising like billboards, signs and pamphlets, television advertisements and telemarketing. However, it can be stated that internet has been leaving strong impact in every aspects and thus many companies have shifted from offline marketing strategy to online marketing strategy (Downes Nunes, 2013). McQuivey (2013) has stated that it is important for the business owners as well as marketers in order to avoid the trap of binary thinking. It can be stated that though TV promotion and advertising were unsurpassed ways to arrive at customers for decades, the enlargement of internet video demands a significant transform in devices from marketers. Therefore, it can be stated that a business owner who rely only upon TV advertisements to attain the target customers might be surprised to learn that many members of their target customers watch far less TV than they think. Recent reports have stated that 84% of the internet users throughout the globe watch videos online and thus the companies must upgrade their marketing strategies. DaSilva and Trkman (2014) has stated that while there are no strict good or bad methods of marketing, each method has its own specific spectrum of good and bad strategies. Therefore, it can be stated that the best technique a marketer can use in their campaign is rigorous split testing for gaining refined data about the effectiveness of their strategies. Purple mattress used to depend only on offline marketing, while other companies updated their marketing strategies from offline mode to online mode. In the present day scenario, internet advertising is a major impactful means of marketing with significant consideration gripping traits for any type of commerce, especially those who are making money online. Therefore, it can be stated that the most extraordinary characteristic of internet advertising is its potentiality to let businesses converse openly with the aim addressees. In order to stay ahead of the competitors, the management of the company is required to rely on online marketing, as most of the businesses in the present day gain the attention of the customers through online marketing (Onpurple.com., 2016). In this part, it is required to mention some effective business marketing, so that the company can effectively restore their position in the existing market place. Eriksson and Kovalainen (2015) have stated that there is a multiplicity of imaginative tools obtainable for the online business in order to incorporate in their overall internet marketing campaign like: Social media advertising Affiliate selling Email advertising Online video advertising Content advertising At this stage, the marketing and the management team is required to focus on predetermined objectives. The company is required to increase brand awareness, increase in sales along with new online lead generation. They are required to focus on the following points to deal with disruption and these are as follows: The marketing and the management team is required to do thorough research work and this would help them to get trace of the target customers They are required to use the social networks in order to enhance their email service and attract the links (McQuivey, 2013) Apart from that, it can be stated that the company must focus on their presence in different social media sites like Facebook, Google+ and Instagram. Besides that, they are required to create YouTube slide shares and Picassa profiles. With the help of the IT professionals, the marketing team is required to enhance their Google+, Yahoo and Bing local profiles (McQuivey, 2013) At the end, it can be stated that the marketing and the management team of Purple Mattress is required to upgrade their offline business model to online business model, as this would be helpful for the company. References Amit, R., Zott, C. (2012). Creating value through business model innovation.MIT Sloan Management Review,53(3), 41. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. DaSilva, C. M., Trkman, P. (2014). Business model: What it is and what it is not.Long Range Planning,47(6), 379-389. Downes, L., Nunes, P. (2013). Big bang disruption.Harvard business review, 44-56. Eriksson, P., Kovalainen, A. (2015).Qualitative Methods in Business Research: A Practical Guide to Social Research. Sage. Lambert, S. C., Davidson, R. A. (2013). Applications of the business model in studies of enterprise success, innovation and classification: An analysis of empirical research from 1996 to 2010.European Management Journal,31(6), 668-681. McQuivey, J. (2013). Digital disruption: Unleashing the next wave of innovation. onpurple.com,. (2016).Purple - No Pressure Mattresses and Seat Cushions.Purple. Retrieved 24 August 2016, from https://onpurple.com/ onpurple.com/about-us,. (2016).About us - Purple.Purple. Retrieved 24 August 2016, from https://onpurple.com/about-us/ Zikmund, W. G., Babin, B. J., Carr, J. C., Griffin, M. (2013).Business research methods. Cengage Learning.

Case Study J & J Company and Its Future Survival

Question: Discuss about theCase Studyfor J J Company and Its Future Survival. Answer: Introduction Success in the construction industry is based on various factors, which poses a direct effect on the delivery and performance of companies. Gbadamosi Nwankwo (2011) define success as the ability of a company to survive all adversities. For J J Company to survive in the current and future dynamic business settings, it should respond to market transformations and implement the finest business norms that are favorable for them to use the available resources. The company should adopt models such as entrepreneurial organization, entrepreneurial competencies, and entrepreneurial orientation in order to compete with other companies in the construction industry. J J Company is in a crisis, and it will only survive in future if the management adopts fundamental competencies of an entrepreneur including marketing competencies, technical competencies, and management competencies (Edwards, 2005). As such, the paper will examine at various organizational, financial, and marketing strategies th at J J Company needs to adopt for its future survival. Organizational Issues J J Company needs to organize itself well in terms of employees, finances, and marketing strategies. The company needs to identify and group the jobs that are to be accomplished by all the employees (Naoum, 2001). Equally, the company should define and delegate authority and responsibility and establish relationships among employees with the aim of encouraging individuals to work efficiently in accomplishing the goals of the company. According to Straton-Ferrier (2001), an organization comprises of any group of people, small or large; that cooperates under the guidance and direction of the executive leadership in attaining of specific common objectives. As such, for J J Company to survive in future, its executive leadership needs to develop an organization process and structure which identify relationships among employees and integrate each activity of the company towards a common purpose. Moore Hackett (2016), assert that an organizations structure is the only way that a company can manage to allocate its resources towards attaining its strategic objectives. To survive in future, J J Company must change its current organizational structure and develop a structure that meets its current objectives in the changing construction industry (Senior Halpin, 2013). Equally, J J Company should avoid being simple in their functions, goals, contents, and structure by adopting science and technology in their projects. In essence, the organization of the company should use technology to plan their activities, evaluate their systems, coordinate their departments, and assess their organizational behavior (Setiawan, Erdogan Ogunlana, 2015). Marketing Issues According to Fifield (2008), marketing denotes any human activity that satisfies the wants and needs of individuals through an exchange practice. J J Company should have a marketing plan that aims to make sales which can earn reasonable proceeds for the company. Additionally, J J Company must create and deliver to its customers the current and better construction materials. Since the company distributes construction material items such as parquets, wallpapers, kitchen cabinets, floor tiles and bathroom taps, it should conduct a market research to find out the exact quality of products that customers require. Then, the company should plan and develop products that would satisfy the requirements of their clients. Similarly, the marketing team should determine the best method of pricing, distributing and promoting the new products of JJ Company. Abd-Hamid, Azizan Sorooshian (2015) assert that the marketing objective of any company should be to develop a customer base that is characte rized by their needs and the organization strategies to meet those needs. Furthermore, the modern marketing concept concentrates on the customers as well as their satisfaction in order to increase the sale of products (Low, 1993). For J J Company to survive in future, it should undertake product development and planning before the real production occurs: other things such as pricing, distribution, competition, and profits are secondary. Financial Issues According to Ananthan, Appannaiah and Reddy (2010), it is essential for managers to be accountable since managerial accounting offers nonfinancial and financial information to a companys decision makers. Equally, J J Company should adopt concepts such as financial accounting which helps in reporting, collecting, and managing information that the customers demand. Due to the economic crisis that the company is facing, it is essential for the company to embrace both monetary and nonmonetary information reporting (Walaski, Rodriguez Keyes, 2015). These reporting styles will enable the company to provide financial statements that contain useful information to the managers (insiders), various employees, and other individuals interested in the organization (outsiders) (Eggers Lin, 2015). Additionally, J J Company should adopt procedures and concepts that can determine their products future costs. Equally, the finance department should develop a plan of how the company will conduct its yearly budgeting, product costing, break-even analysis, cost analysis, and profit planning. The plan will enable the managers to make informed decisions about the current and future costs of their products (Ross Williams, 2012). The predicted costs can be used in profitability analysis, product pricing, and in determining whether to buy or make a product. Conclusion Conclusively, there are many changes happening across the world that will force J J to change the way they have been conducting their businesses. Some of the changes include technological changes, where the tools, equipment, and machinery that are currently being used in the construction industry have changed. Similarly, there are changes in supply and demand, consumer tastes, and needs, as well as competition in various construction markets. Moreover, organizational changes can be as a result of political and social conditions, or the relations between businesses and government. Hence, to catch up with these changes, J J Company needs to change its marketing, organizational, and financial methods and processes. References Abd-Hamid, Z., Azizan, N. A., Sorooshian, S. (2015). Predictors for the Success and Survival of Entrepreneurs in the Construction Industry. International Journal Of Engineering Business Management, 71. Ananthan, B. R., Appannaiah, H. R., Reddy, P. N. (2010). Business Management. Mumbai [India]: Himalaya Publishing House. Edwards, L. (2005). Practical Risk Management in the Construction Industry. London: T. Telford. Eggers, J. P., Lin, S. (2015). Dealing with Failure: Serial Entrepreneurs and the Costs of Changing Industries between Ventures. Academy Of Management Journal, 58(6). Fifield, P. (2008). Marketing Strategy Masterclass. Amsterdam: Routledge. Gbadamosi, A., Nwankwo, S. (2011). Entrepreneurship Marketing: Principles and Practice of SME Marketing. Abingdon, Oxon: Routledge. Low, S. P. (1993). Marketing Research for the Global Construction Industry. Singapore: Singapore University Press, National University of Singapore. Moore, S., Hackett, E. J. (2016). Original research article: The construction of technology and place: Concentrating solar power conflicts in the United States. Energy Research Social Science, 1167-78. Naoum, S. (2001). People and Organizational Management in Construction. London: Telford. Ross, A., Williams, P. (2012). Financial Management in Construction Contracting. Chicester: Wiley. Senior, B. A., Halpin, D. W. (2013). Financial Management and Accounting Fundamentals for Construction. Hoboken, N.J: Wiley. Setiawan, H., Erdogan, B., Ogunlana, S. O. (2015). Proactiveness of Contractors: A study of Indonesia. Procedia Engineering, 125(Civil Engineering Innovation for a Sustainable), 60-67. Straton-Ferrier, J. (2001). Marketing in the Construction Industry: Proceedings of the IM Construction Industry Marketing Group Meetings second series. London: Institute of Marketing. Walaski, P., Rodriguez, J. A., Keyes, C. A. (2015). Consultants Business Development Guide. Park Ridge: American Society of Safety Engineers.